Um grande varejista dos EUA aumenta visitas às lojas usando Audiostack & ElevenLabs

Um importante varejista de óculos dos EUA e sua agência de mídia usaram Audiostack e vozes da ElevenLabs para produzir anúncios hiperlocalizados e aumentar as visitas às lojas

Starcom used ElevenLabs voices with Audiostack to produce hyperlocalized ads to drive people to visit stores

AI voice meets end-to-end audio automation

AudioStack has integrated ElevenLabs’ voices into its end-to-end audio production infrastructure—enabling brands and agencies to generate high-quality, personalized audio ads at scale. Together, we're redefining how dynamic campaigns get made.

Traditional audio production has been a blocker for large retailers and their agencies. It's slow, expensive, and dependent on manual coordination between siloed teams. As a result, dynamic audio campaigns are often watered down—or cut from the plan entirely.

That’s changing. With AI-powered workflows, scale and speed are no longer tradeoffs. And it starts with AudioStack.

AudioStack: accelerating audio production with AI

AudioStack compresses the entire audio ad production pipeline—scripting, voicing, editing, versioning—into a single, AI-powered system. For retail campaigns, this means going from weeks of production to just hours, without sacrificing quality.

And at the core of this workflow is ElevenLabs.

ElevenLabs: lifelike AI voice generation

AudioStack uses the ElevenLabs API to generate voices using our latest Text to Speech models.

For agencies and retailers, this unlocks three critical advantages:

  • Creative flexibility – Access to thousands of natural-sounding voices across languages and styles.
  • Operational speed – Fast, iterative changes to scripts and voiceovers with low-latency generation.
  • Compelling performance – High-quality synthesis that captures tone, nuance, and context—essential for ads that drive real outcomes.

Because the entire process happens within AudioStack’s infrastructure, teams can create thousands of broadcast-ready ads with minimal manual QA.

Case study: 4,400 AI-generated ads in 48 hours

AudioStack fez parceria com um dos maiores varejistas de óculos dos EUA e sua agência de mídia para entregar uma campanha de áudio personalizada abrangendo 890 locais de lojas.

The brief: drive in-store visits through local offers and messaging. Generic messaging wouldn’t work—each ad needed to include localized promotions and calls to action.

O resultado: 4.400 anúncios totalmente locutados e localizados produzidos em menos de 48 horas e veiculados no Spotify, iHeart e Pandora. Os resultados falam por si:

  • 40.186 visitas totais às lojas atribuídas à campanha
  • 2.402 novas visitas às lojas atribuídas a um único canal

A plataforma e a expertise da AudioStack nos permitiram entregar ofertas personalizadas aos ouvintes locais com velocidade e escala sem precedentes. Os dados projetados de visitas às lojas destacam o poder transformador do áudio impulsionado por IA, não apenas para redefinir como executamos campanhas em nível nacional, mas também para moldar estratégias futuras com maior eficiência, personalização e escalabilidade.” — Vice-presidente de Mídia Global, varejista de óculos

Desbloqueando uma nova era para áudio dinâmico

A produção de áudio com IA está eliminando as concessões tradicionais entre escala e personalização. Para varejistas e suas agências, isso significa alcançar mais pessoas, com mensagens mais relevantes — e fazer isso mais rápido do que nunca.

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